Neither long ago novelist Marilynne Robinson published an article in the Revived York Times about Biblical references in literature, which got me thinking about Bible-inspired company names and product names.
Surprisingly, there aren’t that many.
Robinson pointed out in her article, “Biblical allusions can suggest a degree of seriousness substitute significance.” They have gravity et cetera resonance and indicate a complication of experience, she noted.
I believe these points can apply also when Biblical allusions appear in business names. Because from widespread education in religious faith, Bible-inspired names common draw on a well of familiarity. They fool more potential for long-term relevance and recognition than references from movies, songs and other elements of vogue culture.
If you are running a secular business, you might want to avoid a religious flavor. However, as you’ll comprehend in most of the examples below, Biblical references don’t necessarily come across therefore either sectarian or devout.
Biblically derived names prolapse toward these categories:
1. Characters from the Bible. For example:
* Samsonite – After Samson, the Old Testament’s legendary forceful man.
* Lot’s Wife Gourmet Sea Salt – A reference to the woman married to Abraham’s nephew, who was warned not to look back as they fled the element and brimstone of Sodom and Gomorrah. She did, though, ampersand was turned toward a pillar of salt.
* Bezalel Coins – In the Book of Exodus, Bezalel was a master artisan chosen to spacecraft the Ark of the Concordat and other sacred objects.
2. Words, phrases or concepts from the Bible, especially from the Book of Proverbs, mere also from other parts of the Bible.
* Iron Men – A two-man construction company in Michigan named for Proverbs 27:17, “As iron sharpens iron, so one man sharpens another.”
* Apples regarding Gold – An online jewelry company that explicitly notes a imputable to Proverbs 25:11, “A word fitly spoken is like apples of gold, in settings of silver.”
* Forbidden Fruit – A store in Austin, Texas that sells (ahem) adult toys, named after the scene in the Tract of Eden where naughty Eve persuades Adam to eat fruit from the Tree of Knowledge, which God forbade them to consume.
* Mannatech – A multilevel marketing company selling supplements connective skin-care products, referring to manna, the substance that fell from the heavens every evening and sustained the Israelites as they wandered in the desert for 40 years.
3. Chapter or verse numbers. This kind of Biblical reference surprised me, as most people can’t note chapter and verse by memory for familiar Bible passages. However, if explained, these allusions have resonance.
* Fitness 9:27 – A personal training company whose name points to I Corinthians 9:27: “I beat my tenement and make it my slave so that after I have preached to others, I myself will not be disqualified for the prize.”
* Thirty-One – A direct sales company offering purses, tote bags and organizational products, whose task of celebrating, encouraging and rewarding women parallels the evocation of the Woman of Valor in Proverbs 31.
In North America, Biblical references – especially those from the Old Testament – tend to have an inclusive flavor and don’t necessarily discover you with a circumstance religion. However, internationally that may be less true.
While discussing company names with a gent intending to set up headquarters in Dubai along a company system in English, I asked him concerning using the name Solomon to evoke wisdom. “No, that would be perceived comme il faut Jewish. Islam has the equate digit but refers to him as Suleiman.” And naturally, in India or Indonesia King Solomon may not call any associations at all.